Why onboarding over email quietly costs you clients

An inbox has no state. There is no bar showing how far along you are, no list of what's outstanding, and no shared view of who owes whom the next thing.

So both sides keep a mental model instead, and the two models drift. You think you're waiting on their logo files; they think they sent those and are waiting on your schedule.

A single onboarding link fixes the drift. Everything lives on one page, the progress is visible to both sides, and the next action always has an owner.

The side effect is reputational. A calm, branded onboarding is the first proof that working with you will be organised.

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