What to collect before kickoff (and what can wait)

Ask upfront for anything that blocks the first week of work: goals, audience, brand assets, tool access, a named decision maker, and the deadline that actually matters.

Leave everything else for later. A twenty-question form on day one reads as paperwork, and half the answers change once work starts anyway.

Mark the truly optional questions as optional. Clients complete far more of a form when they can see which parts are genuinely required.

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